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SCALER <> ENZO LAB

SCALER <> ENZO LAB

SCALER <> ENZO LAB

From Refunds to 10 Crores
How Strategic UX Reduced Dropouts

From Refunds to 10 Crores
How Strategic UX Reduced Dropouts

From Refunds to 10 Crores
How Strategic UX Reduced Dropouts

How did we help

How did we help

Redesign

Redesign

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ux strategy

ux strategy

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User interviews

User interviews

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usability testing

usability testing

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ux research

ux research

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Industry

edtech

edtech

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Users

Software engineers & data scientists

Software engineers & data scientists

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Growth stage

Enterprise

Enterprise

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Website

www.scaler.com

www.scaler.com

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Button

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INTRODUCTION

INTRODUCTION

At Scaler there are 1,000+ students enrolling every month

At Scaler there are
1,000+ students enrolling every month

Scaler is a rapidly growing EdTech platform focused on upskilling software engineers and data science professionals. Scaler aims to provide personalized, hands-on learning experiences that bridge the gap between theory and real-world applications.

Scaler is a rapidly growing EdTech platform focused on upskilling software engineers and data science professionals. Scaler aims to provide personalized, hands-on learning experiences that bridge the gap between theory and real-world applications.

Scaler is a tech education platform that bridges the gap between talent and opportunity. Scaler provides the structured learning, mentorship, and real-world skills to accelerate your career growth.

Scaler is a tech education platform that bridges the gap between talent and opportunity. Scaler provides the structured learning, mentorship, and real-world skills to accelerate your career growth.

Non tech professionals
Non tech professionals

Scaler helps non techs looking to become software engineers

Helping
engineers

Scaler helps engineers move into product-based tech roles.

Upskilling engineers

Scaler helps them to take senior, leadership, & high-impact roles.

To ensure that each learner gets the most out of the program, Scaler tailors the curriculum by categorizing students into different batches based on their learning needs.

To ensure that each learner gets the most out of the program, Scaler tailors the curriculum by categorizing students into different batches based on their learning needs.

Beginner

Suitable for

Anyone with no prior knowledge of coding

Years of Experience

0 - 1 Years

Intermediate

Suitable for

Learners with some coding experience

Years of Experience

2 - 5+ Years

Advanced

Suitable for

Learners with decent coding experience

Years of Experience

6 - 10+ Years

CHALLENGE

CHALLENGE

57% batch refund requests were raised

57% batch refund requests
were raised

57% batch refund requests were raised

Scaler offers a 15-day refund policy that allows students to opt-out of the course if they are dissatisfied within this window. While this policy builds trust, it also posed a challenge: refund requests were higher than anticipated.

Scaler offers a 15-day refund policy that allows students to opt-out of the course if they are dissatisfied within this window. While this policy builds trust, it also posed a challenge: refund requests were higher than anticipated.

Why does Scaler do Batch Allocation?

Since students come from diverse professional backgrounds and career stages, a one-size-fits-all approach to the curriculum doesn’t work. Scaler tailors the curriculum by categorizing students into different batches based on their learning needs.

Why does Scaler do Batch Allocation?

Since students come from diverse professional backgrounds and career stages, a one-size-fits-all approach to the curriculum doesn’t work. Scaler tailors the curriculum by categorizing students into different batches based on their learning needs.

Why does Scaler do Batch Allocation?

Since students come from diverse professional backgrounds and career stages, a one-size-fits-all approach to the curriculum doesn’t work. Scaler tailors the curriculum by categorizing students into different batches based on their learning needs.

OUR APPROACH

OUR APPROACH

A User-Centered Strategy

A User-Centered Strategy

Talking to Learners 

We reached out to 14–17 learners across all skill levels (beginner, intermediate, and advanced) to understand their pain points better.

We reached out to 14–17 learners across all skill levels (beginner, intermediate, and advanced) to understand their pain points better.

Speaking with Post-Sales Associates

Post-sales associates interact with learners 10–15 times during the refund period, making them a critical source of information. 

Post-sales associates interact with learners 10–15 times during the refund period, making them a critical source of information. 

From these conversations, we identified several pain points in the batch allocation process.

From these conversations, we identified several pain points in the batch allocation process.

OUR SOLUTION

OUR SOLUTION

Solving the Batch Allocation Issue

Solving the Batch
Allocation Issue

One of the major complaints was that learners found it difficult to switch batches. The existing system required them to raise support tickets or reset the SAT (Scaler Admission Test), processes they didn’t fully understand or find intuitive.

One of the major complaints was that learners found it difficult to switch batches. The existing system required them to raise support tickets or reset the SAT (Scaler Admission Test), processes they didn’t fully understand or find intuitive.

We needed to view the problem from the user’s perspective and prioritize their needs. Instead of overwhelming them with multiple call-to-actions (CTAs), we streamlined the process.

We needed to view the problem from the user’s perspective and prioritize their needs. Instead of overwhelming them with multiple call-to-actions (CTAs), we streamlined the process.

We redesigned the batch allocation screen, replacing three CTAs with a single, clear “Change Batch” button. This simplified the process, reducing friction and confusion for learners.

We redesigned the batch allocation screen, replacing three CTAs with a single, clear “Change Batch” button. This simplified the process, reducing friction and confusion for learners.

After clicking Change Batch, learners were presented with 3 easy-to-understand options:

After clicking Change Batch, learners were presented with 3 easy-to-understand options:

Change Batch Timing

Learners could go back and select their batch timing again, without having to go through unnecessary steps.

Switch to Advance Batch

For those opting for a beginner batch, we provided a direct callback from a dedicated team, eliminating the need for support tickets and ensuring a quick resolution.

Switch to Beginner Batch

 If eligible, they were directed to the batch preference screen. If not, we clearly outlined the steps they needed to take to qualify for the advanced batch.

Impact of this change

-47% Drop

-47% Drop

Drop in support ticket related issues

+13% More

+13% More

learners changed batches independently

OUR SOLUTION

OUR SOLUTION

Solving Lack of Clarity About Batches

Solving Lack of Clarity
About Batches

Another issue was the lack of transparency around batch details. Learners often had to dig through a text heavy Google doc to find critical information about their batch, causing frustration.

Another issue was the lack of transparency around batch details. Learners often had to dig through a text heavy Google doc to find critical information about their batch, causing frustration.

We decided to display batch information upfront, reducing the need for learners to search for it.

We decided to display batch information upfront, reducing the need for learners to search for it.

Impact of this change

+92%

+92%

of learners engaged with the batchallocation guide

+32%

+32%

Increased in Engagement compared to previous design

OUR SOLUTION

OUR SOLUTION

Solving Minor Experience Fixes

Solving Minor Experience Fixes

Another issue was the lack of transparency around batch details. Learners often had to dig through a text heavy Google doc to find critical information about their batch, causing frustration.

Another issue was the lack of transparency around batch details. Learners often had to dig through a text heavy Google doc to find critical information about their batch, causing frustration.

Many learners are working professionals with families
and other commitments.

We added clear test duration information to the “Take Test” screen, allowing learners to plan their time better, especially for tests lasting 2 hours or more.

We added clear test duration information to the “Take Test” screen, allowing learners to plan their time better, especially for tests lasting 2 hours or more.

Around 10–11% of learners hesitated in selecting their batch due to uncertainty on which one suited them

To simplify this decision, we introduced personalized batch recommendations based on the learner’s current job, years of experience, and SAT score, making the selection process clearer.

To simplify this decision, we introduced personalized batch recommendations based on the learner’s current job, years of experience, and SAT score, making the selection process clearer.

IMPACT DRIVEN

IMPACT DRIVEN

Strategic UX that Reduced Dropouts

Strategic UX that Reduced Dropouts

SCALER

"Thanks a ton for taking a stab at this Enzo Lab. Confident that this will help reduce learner anxiety & improve the current process"

Anshumann Singh - Co founder - Scaler & Interviewbit

Impact we drove for our client

-47%

Drop in support tickets related issues regarding batch allocation

+13%

Increase in no. of learners who were able to change their batch themselves

+97%

of learners interacted with the batch allocation guide

OTHER PROECTS

OTHER PROECTS

Helping businesses reach their goals and solving real-world challenges.

Helping businesses reach their goals and solving real-world challenges.

UX Strategy, A/B Testing

Wiom

Redesign, User Research

Doubtnut

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