Growth stage
Website
www.wiom.in
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The Growing Need for Reliable Internet in India
821 Million
Internet users in 2023 (3% growth YoY).
90% of users
How do we encourage users to switch without disrupting their experience or making them feel pressured?
To encourage migration, we focused on
Instead of leading with pricing, we shifted the focus to benefits, This behavioral shift in messaging ensured users saw the plan as an opportunity, not an expense.
Instead of leading with pricing, we shifted the focus to benefits, This behavioral shift in messaging ensured users saw the plan as an opportunity, not an expense.
We designed a seamless flow that focused
on the value proposition of
Familiarity breeds comfort.
The flow mimicked commonly used apps,
ensuring users felt at ease navigating the process.
Performance Highlights
(Key Learnings Over Two Months)
To ensure every user saw the migration option,
we introduced a mandatory bottom sheet
The previous multi-screen, “story-like” structure was simplified to reduce friction and drop-offs
Performance Highlights
(Key Learnings after 4 Months)
WIOM
"Enzo brings rare clarity in chaotic build phases. Their team combines deep user insight with sharp execution, helping us cut friction and improve outcomes fast. They don't just design they think like founders."
Nishit Aggarwal - Founder - WIOM
Before we begin, we’d like to gain a deeper understanding of your needs. We’ll review your application and arrange a free consultation to provide an estimate.