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SCALER <> ENZO LAB

SCALER <> ENZO LAB

How We Boosted Referral Sales
to 36% of the Total Revenue

How We Boosted Referral Sales to 36% of the Total Revenue

How did we help

Redesign

Redesign

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ux strategy

ux strategy

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User interviews

User interviews

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usability testing

usability testing

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ux research

ux research

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Industry

edtech

edtech

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Users

Software engineers & data scientists

Software engineers & data scientists

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Growth stage

Enterprise

Enterprise

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Website

www.scaler.com

www.scaler.com

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INTRODUCTION

INTRODUCTION

With 1,000+ students enrolling every month

With 1,000+ students enrolling every month

Scaler is a rapidly growing EdTech platform focused on upskilling software engineers and data science professionals. Scaler aims to provide personalized, hands-on learning experiences that bridge the gap between theory and real-world applications.

Scaler is a rapidly growing EdTech platform focused on upskilling software engineers and data science professionals. Scaler aims to provide personalized, hands-on learning experiences that bridge the gap between theory and real-world applications.

Scaler is a tech education platform that bridges the gap between talent and opportunity. Scaler provides the structured learning, mentorship, and real-world skills to accelerate your career growth.

Scaler is a tech education platform that bridges the gap between talent and opportunity. Scaler provides the structured learning, mentorship, and real-world skills to accelerate your career growth.

Non tech professionals

Scaler helps non techs looking to become software engineers

Helping engineers

Scaler helps engineers move into product-based tech roles.

Upskilling engineers

Scaler helps them to take senior, leadership, & high-impact roles.

To ensure that each learner gets the most out of the program, Scaler tailors the curriculum by categorizing students into different batches based on their learning needs.

To ensure that each learner gets the most out of the program, Scaler tailors the curriculum by categorizing students into different batches based on their learning needs.

Beginner

Suitable for

Anyone with no prior knowledge of coding

Years of Experience

0 - 1 Years

Intermediate

Suitable for

Learners with some coding experience

Years of Experience

2 - 5+ Years

Advanced

Suitable for

Learners with decent coding experience

Years of Experience

6 - 10+ Years

CHALLENGE

CHALLENGE

Improving Conversion & Engagement

Improving Conversion & Engagement

Scaler's referral program was struggling to drive meaningful engagement and conversions, limiting its potential as a key growth channel. Despite having a highly satisfied learner base, the program faced multiple roadblocks

Scaler's referral program was struggling to drive meaningful engagement and conversions, limiting its potential as a key growth channel. Despite having a highly satisfied learner base, the program faced multiple roadblocks

Limited Discoverability

Referral touchpoints were poorly positioned, making it challenging for users to locate and engage with the program.

High Drop-Off Rates

60% of learners who visited the “Refer & Earn” page never initiated a referral due to confusing workflows, lack of clarity on benefits

Lack of Motivation

High-NPS learners loved Scaler but weren’t actively referring because they didn’t have the right triggers to take action.

Frequent User Frustrations

30+ support tickets highlighted confusion over eligibility, reward timelines, and payout structures

Fixing these pain points wasn’t just about improving user experience it was a direct revenue opportunity for Scaler

OUR APPROACH

OUR APPROACH

A Research-Driven Redesign

A Research-Driven Redesign

30+ Tickets

were reviewed to understand common sources of confusion among users

20+ interviews

were conducted to uncover motivations, frustrations, and barriers, of users

We started segmenting participants by
referral activity and engagement
New Users

Recently joined learners

Active Users

Learners with over 6 months of engagement.

Satisfied learners

Learners with a Net Promoter Score (NPS) of 9 or higher

Further divided into

Learners unaware of or uninterested in the program.

Learners who attempted referrals without success.

Learners with 1-5+ successful referrals.

We believed that if we made the referral program highly visible, simplified the reward structure, and added motivational triggers, we could significantly increase participation and conversions.


Collaborating early with developers helped identify technical constraints, ensuring feasible solutions and minimizing roadblocks, especially given the outdated referral codebase.

We believed that if we made the referral program highly visible, simplified the reward structure, and added motivational triggers, we could significantly increase participation and conversions.


Collaborating early with developers helped identify technical constraints, ensuring feasible solutions and minimizing roadblocks, especially given the outdated referral codebase.

OUR SOLUTION

OUR SOLUTION

Tnsforming Scaler’s Referral Program

Tnsforming Scaler’s Referral Program

Starting with low-fidelity wireframes to validate ideas, we iterated based on feedback to deliver high-fidelity prototypes that seamlessly addressed key challenges. Further, we brainstormed and finalized the solutions that directly addressed the most significant pain points

Starting with low-fidelity wireframes to validate ideas, we iterated based on feedback to deliver high-fidelity prototypes that seamlessly addressed key challenges. Further, we brainstormed and finalized the solutions that directly addressed the most significant pain points

Interactive Rewards Calculator

We designed a dynamic rewards calculator that:

  1. Visually displayed potential earnings, making referrals feel more tangible

  2. Encouraged users to refer more by showing how rewards increase with more referrals.

  3. Reinforced trust by clearly communicating reward timelines.

We designed a dynamic rewards calculator that:

  1. Visually displayed potential earnings, making referrals feel more tangible

  2. Encouraged users to refer more by showing how rewards increase with more referrals.

  3. Reinforced trust by clearly communicating reward timelines.

Impact of this change

1.5X

Increased RCB (Request a Callback) submissions as learners saw a direct incentive

Guided Onboarding

We introduced a guided onboarding experience featuring:

  1. A step-by-step walkthrough of how referrals work.

  2. A video message from Scaler’s Co-founder to establish credibility.

  3. Clear explanations of eligibility, rewards, and payout timelines.

We introduced a guided onboarding experience featuring:

  1. A step-by-step walkthrough of how referrals work.

  2. A video message from Scaler’s Co-founder to establish credibility.

  3. Clear explanations of eligibility, rewards, and payout timelines.

Impact of this change

40%

Increase in first-time referrer participation
Increase in first-time referrer participation
Sharable Learner Achievements Panel

We embedded referral prompts into the achievements panel, allowing learners to:

  1. Share their milestones (PSP scores, mentorship successes) on LinkedIn with a referral link.

  2. Celebrate their achievements while encouraging others to join.

We embedded referral prompts into the achievements panel, allowing learners to:

  1. Share their milestones (PSP scores, mentorship successes) on LinkedIn with a referral link.

  2. Celebrate their achievements while encouraging others to join.

Impact of this change

2X

the % of learners sharing referrals organically.

IMPACT DRIVEN

IMPACT DRIVEN

We drove both engagement & revenue

We drove both engagement & revenue

SCALER

"Thanks a ton for taking a stab at this Enzo Lab. Confident that this will help reduce learner anxiety & improve the current process"

Anshumann Singh - Co founder - Scaler & Interviewbit

Impact we drove for our client

36%

Total Revenue now comes from referral-driven sales.

1.5X

increase in RCB submissions, despite a declining learner base.

2X

growth in referral shares, expanding Scaler’s organic reach.

OTHER PROECTS

OTHER PROECTS

Helping businesses reach their goals and solving real-world challenges.

Helping businesses reach their goals and solving real-world challenges.

UX Strategy, A/B Testing

Wiom

Redesign, User Research

Doubtnut

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Before we begin, we’d like to gain a deeper understanding of your needs. We’ll review your application and arrange a free consultation to provide an estimate.